AI Insights · Timothy · January 2025
Top Social Apps on Android in Switzerland, Q4 2024
Explore the performance trends of the top social apps on Android in Switzerland during Q4 2024, highlighting weekly downloads, revenue, and active user metrics.
In the fourth quarter of 2024, the top social apps on Android in Switzerland showcased varied performance metrics, reflecting their popularity and user engagement levels. Here's a detailed look at the trends observed for each app, based on data from Sensor Tower.
Threads saw a fluctuating pattern in weekly downloads, starting the quarter at around 8.7K and experiencing a slight dip to 5.5K by mid-November. However, it recovered to approximately 6.4K by the end of December. Weekly active users exhibited a positive trend, growing from 138.8K to a peak of 178.7K in early December, before ending the quarter at 143.8K.
Facebook maintained a steady revenue stream, reaching a high of $6.9K in early October. Its weekly downloads peaked at 8.1K in early December, while active users remained robust, consistently above 790K throughout the quarter.
TikTok - Videos, Shop & LIVE generated significant weekly revenue, peaking at $156.6K in the final week of December. Downloads showed a slight decline from 7.6K in early October to 6K by year-end. Active users, however, displayed a consistent upward trend, ending the quarter at 414.4K.
Instagram experienced a stable revenue pattern, with a peak of $10.9K in late November. Downloads were relatively stable, fluctuating between 5.5K and 6.3K. Active users remained high, averaging around 770K throughout the quarter.
Instagram Lite had a modest performance with weekly downloads peaking at 4.4K in early December. Active users increased steadily from 14.2K to over 20.2K by the end of the quarter.
These insights from Sensor Tower highlight the dynamic nature of social app usage in Switzerland, with each app showing unique trends in user engagement and monetization. For more detailed insights and data, visit Sensor Tower's platform.
